Welcome to Sanxico
Welcome to SANXICO, a company fueled by our deep passion for Mexican culture and its people. Our driving force is to bring the finest quality products from Mexico to Europe, with a particular focus on serving the Scandinavian market. Founded by Sandra, originally from Mexico, with over 15 years of experience importing various goods from Mexico, ranging from Mexican handicrafts to silver, we have now dedicated the past 4 years to specializing in Mexican food.
At SANXICO, we believe in forging enduring relationships with our suppliers. By working closely with them, we ensure mutual growth and support a responsible, sustainable business environment. Our commitment to sustainability extends beyond profit, as we strive to make a positive impact on both the environment and the communities we serve.
Vision
Building bridges between cultures, fostering sustainable commerce, fair payment, and social responsibility.
Mision
To bring the true essence of Mexican flavors across Scandinavia.
About Us
Sandra Svensson
VD/Sales
Sandra was born in Mexico City, where she developed a deep love for her country’s people, culture, and food. Her passion for community empowerment led her to start Sanxico, a venture rooted in her commitment to making a positive impact.
Sandra’s journey began with competitive tennis, which took her around the world and exposed her to diverse cuisines. She studied Marketing on a sports scholarship in the US and later earned an MBA in Mexico, equipping her with skills for entrepreneurship.
Once in Sweden, Sandra ventured into the realm of importing handicrafts and silver from Mexico. However, her entrepreneurial journey was not solely driven by business prospects. With family health considerations in mind, including a family member with celiac disease, Sandra embarked on a quest for high-quality and nutritious food, further igniting her passion for culinary excellence.
Today, Sandra’s pursuits are a harmonious blend of her passion for Mexican cuisine, her dedication to sourcing the highest quality ingredients, and her desire to make a positive difference in the lives of communities and customers alike. Through Sanxico, she not only celebrates the rich diversity of Mexican culture but also aspires to uplift the communities where she chooses her business partners and enrich the lives of her customers with wholesome, nutritious food options.
Irma Rendón
Business Controller
Irma was born in Mexico City and has always been passionate about preserving her heritage. She has lived in Europe for the last 20 years but her first work experience began in Mexico City after graduating as a Business Administrator from the prestigious Mexican university ITAM. Her first employer was the multinational Unilever and that relationship lasted 20 years where she worked as a Finance Manager in different countries in Europe (including the Nordics) and Latin America.
Driven by a passion for both business excellence and promoting health and wellness, she took a second university degree as a Nutritional Therapist in Manchester- England. She is now combining her two passions in this role by balancing financial goals with a focus on nutritious, delicious food offerings. She is dedicated to making a positive impact within Sanxico and the broader community and she strives to contribute to a healthier future while driving growth and success for our company.
“I took this role as I believe and share the Sanxico’s founder and VD Sandra’s vision on bringing the vibrant flavours, rich cultural heritage, and unparalleled quality of Mexican cuisine to the Nordic region as well as fostering a deeper appreciation for authentic, high-quality food ingredients.”
Patricia Bañuelos
CCO
Meet Patricia, originating and residing in the vibrant city of Mexico City. Equipped with an MBA from IPADE Business School, Patricia brings over 15 years of invaluable experience from her tenure in leading consulting firms, where she excelled as a Project Manager specializing in Change Management. Her tenure as a leader overseeing major projects across Latin America within prominent transnational corporations has sharpened her strategic finesse and nurtured a deep comprehension of the intricacies involved in multinational and multicultural ventures.
Before joining Sanxico, Patricia resided in Los Cabos, where she co-founded Naturadventure, an ecotourism company focusing on mountain biking, hiking, and kayaking. Her immersive experiences in Los Cabos not only allowed her to connect with nature but also provided her with ample opportunities to interact with clients first-hand. These interactions ignited a passion and pride for the rich variety of Mexican culture and cuisine.
This culinary journey, sparked by her time in Los Cabos, has left an indelible mark on Patricia’s strategic vision. It has inspired her to ensure that Sanxico’s endeavors authentically capture the vibrant essence of Mexico’s culinary heritage. As we export our products from Mexico to Europe, Patricia’s dedication to preserving and sharing the flavors and traditions of Mexico shines through, connecting eager audiences worldwide with the authentic tastes of Mexico.
Alicia Guadarrama Gustafsson
SALES
Originally from Mexico City, Alicia is a seasoned Relationship Manager with international experience in B2B and B2C business management. At Ericsson, she successfully expanded the special device portfolio from 3 to 16 telecom operators, demonstrating her strong business acumen and focus on stakeholder satisfaction.
Now based in Sweden, Alicia leverages her background in Industrial Psychology and Organizational Development to coach cross-functional teams and foster employee well-being. Her passion for promoting Mexican heritage and high-quality products globally is matched by her dedication to social engagement and stress management coaching.
Alicia believes strong relationships are key to sustainable success and is committed to making a positive impact while proudly sharing her heritage abroad.
